Introduction to specialist pathway: Moving Image.

RESEARCH



This was the Chevrolet Advert for 'The SuperBowl 2011' Even though i would not be able to produce such an advert i find it very clever, the way it starts off as if it is in a car sales room selling chevrolet cars,  and then all of a sudden it turns into Bumble bee from Transformers, this idea is humorous yet effective and would probably interest teenagers and young adults who are share a liking for Transformers.
Technically this advert looks amateur, with the fast zooms, it doesn't really look as if the Cameraman knows what he is doing, but this is all done for a reason. When first watching this ad you do not expect the car to turn into a transformer and so the amateur filming leads you off the scent, but when the car 'transforms' it amazes the audience, the first initial reaction to this advert is to half heartedly watch it, then when the special effects come into it the audience are glued to the screen.
This advert does exactly what the people behind it wanted it to do, shock, amaze... i feel this is a good advert to research, if this advert can shock people simply the way it has, maybe i can find a way to shock my audience into watching my advert.




This is one of the most iconic adverts in the last 10 years, if you asked someone on the street 'Which Honda Advert can you remember?' the majority would say this one. 
The chain reaction effect of this advert keeps the viewers watching and waiting for what is going to be set off next and what is the message behind the chain reaction?
This advert is flawless and is humorous at the same time. It is a smart advert, yet follows a simple structure and idea.
The shots do not cut either it follows in a long pan for the whole of the 2 minute advert and the camera moves smoothly with no technical hitches.


This advert gives me inspiration and shows how a simple idea can be effective and make people be aware of and not take for granted. 




I know this isn't a car advert, but i feel that i would like my Ad to follow in this kind of structure, montage of clips of different people, different objects, the artistic shots and the voice over.
This is a quirky advert and has been filmed on a DSLR as you can tell by the depth of the shots- it makes the shot look a lot more interesting using a photography camera instead of a film, the shots look at lot more artistic.


I have chosen this advert to look at because i feel the structure of it is upbeat, with the 'Inspiratoinal' words from the voice over, the beautiful shots, the pretty music grabs peoples attention! and this is what i want take from this advert and apply it to my own.




Paperwork For Both Films


Matt's film
treatment 
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Shot list 
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Storyboards 
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Script 
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Paper work for my own film
Treatment 
LINK HERE
shot list 
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storyboards 
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script 
LINK HERE
risk assessment 
LINK HERE
camera log sheet 
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EDL 
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Ideas 
LINK HERE




ESSAY
LINK HERE